Who is LeadFly? AI receptionists and follow-up automation for trades

Where it sits in the market

Most agencies profiled on this site exist to generate enquiries. LeadFly exists to handle the ones you already get. It does not list SEO, Google Ads or Meta ads among its services at all.

That makes it closer to a software-plus-service firm than a marketing agency. The pitch is that a fully managed AI reception and follow-up layer costs less than hiring someone to answer the phone, and that for a trade business the phone is where jobs are won or lost.

It is based in Watford, Hertfordshire. The site uses trade-specific terminology such as Gas Safe and Part P, which is a small but telling sign that the copy was written for the sector rather than adapted from a generic template.

The product list

The prices above are the ones LeadFly publishes at the time of writing, and some products carry one-off setup charges on top. Fixed, visible pricing is unusual in this space and makes it easier to compare LeadFly with the alternatives in our roundup of AI receptionists for trades.

CRM and calendar integration is listed as a service, which matters. An AI receptionist that cannot write the enquiry into your diary or pipeline just creates another inbox to check.

What the automation is meant to do

The workflow automation product covers the unglamorous jobs that fall through the cracks in a busy week: chasing quotes that went quiet, sending appointment reminders, and asking for a Google review or a referral once the invoice is paid.

Each of those is a trigger-and-action pair. A quote marked 'sent' with no reply after three days triggers a text. An invoice marked 'paid' triggers a review request. Done properly it removes a dozen small admin tasks a week. Done badly it sends a review request to a customer who is still waiting for you to fix a snag, so the quality of the triggers matters more than the number of them. Our review automation workflow guide walks through how those triggers should be set.

The evidence problem

LeadFly publishes no case studies. There is a single savings claim on the site that is not attributed to a named client.

That is the main weakness. The products are specific and the pricing is clear, but you are being asked to take the outcome on trust. For an AI receptionist in particular, the questions you want answered are: what percentage of calls does it handle without a human, how often does it mis-book, and what does the customer hear if it cannot help.

Who it fits

A trade that already has enough enquiries coming in but loses a share of them to voicemail, slow quotes or no follow-up. Heating and electrical firms doing emergency work are an obvious case, since a missed out-of-hours call usually goes straight to the next name on Google.

It is not the place to go if your problem is too few enquiries in the first place. LeadFly does not sell lead generation, so you would be pairing it with a separate agency or your own ads. For a view of agencies that bundle answering and follow-up into a wider system, see our list of the best marketing systems for trades.

Questions to ask before buying

• Can I hear a recorded call handled by the voice agent for a trade like mine?
• Which CRMs and calendars does the integration actually write to, and is that included in the setup fee?
• What happens to a caller the AI cannot help, and how fast does a human get the message?
• Is there a minimum term, and who keeps the phone number and the chat transcripts if I leave?
• Can you introduce me to a current client?

Frequently asked questions